" We constantly assess the risk associated with change, but rarely assess the risk of remaining with the staus quo .
Weigh up -- irrational thinking , and status quo bias.
See slide re status quo and rational decision making.
Wherever possible prototype the change
Strategically resource initially.
Cognitive misperceptions research
Brain runs away from the possibility of a loss .
We dont want to lose what we currently have . - even if what we are changing to is better.ground.
Reframe loss into gain as if we only focus on loss we lose
Use data to reframe loss possibilities .
Psychological Commitment
Team experience - shapes behaviour
People don't want to lose control .
Resistance is shaped by group membership.
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